From March 22 – 24, 2017 the Global Pet Expo took place at the Orange County Convention Center in Orlando, Florida. This annual show is put on by the American Pet Products Association (APPA) in collaboration with the Pet Industry Distributors Association (PIDA) and is one of the largest in the pet industry. In fact, the show sold out this year even after expanding to add an extra exhibit hall! This year the show floor was a whopping 343,700 square feet – nearly 24,000 feet larger than in 2016!

Unfortunately this is a professional show, which means it is not open to the public. The purpose of the show is to connect pet product brands with potential buyers and distributors, so you can find the best and newest products online or in a store near you! Buyers from 79 different countries came in the thousands – 6,761 to be exact – to visit the 3,437 booths (from 1,130 different companies) that dotted the show floor.

Top Pet Industry Trends for 2017 from the Global Pet Expo

My favorite part of the Global Pet Expo is the new products and new brands. Luckily there were 270 first time exhibitors at the show. It also had nearly 1,000 entries in the New Products Showcase and more than 3,000 new product launches. You can learn even more about the Global Pet Expo here.

This was my fourth year attending the Global Pet Expo (Want to look back? Check out 2015 and 2014) and it must have been particularly exhausting because it’s taken me nearly a month to comb through all my photos and notes to report back on what I saw. But, it’s finally here! So without further ado, here are my favorite products with some top pet industry trends for 2017.

Top Pet Industry Trends for 2017

Licensing

Licensing is common in most industries and is definitely new to the pet world, but it did seem to pop up quite a bit more this year as I walked around the show. And, I think it makes sense. Pet lovers often also love pop culture, movie characters, and celebrities. Instead of having all these companies start making pet products, they look to existing companies that already really know what pets and pet parents want.

So what were some of the biggest licensed product lines? Emojis were definitely a big one. Many booths had some kind of emoji toy, pillow, or accessory, but BH Pet Gear actually is licensing the images from Emoji Nation. I personally loved their hilarious poop bags and emoji toys.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Licensing - Emoji Nation

Rubie’s Costume Company is also a big player when it comes to licensed products. How else could you dress your pet up as your favorite movie character? This year they added quite a few new pet costumes including ones from My Little Pony.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Licensing - My Little Pony Dog Costumes

My favorite licensed product has to be a dog version of the Pendleton sweater seen in the cult classic, The Big Lebowski, but well, that’s just, like, my opinion, man. It comes with a hefty price tag of $49, but oh man how I would love for Ralph to sport one. My boyfriend wouldn’t mind either.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Licensing - The Big Lebowski Dog Sweater

On top of those, I saw products with licensing from Disney, WWE, various Marvel or DC Comic characters, and even Grumpy Cat. I also have to give a shout out to Einstein Pets and their new Wagalongs. Though it’s not quite a license, it is a punny play on words. Get your box from your nearest pupscout!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Licensing - Einstein Pets Wagalongs

Calming Products

It seemed like everywhere I turned around there was some kind of calming product for pets. Petmate had a big launch for a product called Calmz, which was developed in collaboration with Dr. Jeff Weber. It was so popular that I couldn’t even get into the room where it was being demoed to take a photo. However, I did get the low-down on how it worked. Essentially it is an adjustable vest with an acupressure device inside. The electronic device helps treat anxiety without medication by utilizing both audible and tactile stimulations of music, tones, and vibrations over specific acupressure points on the dog’s spine.

For the first time, I also saw two different types of dog toys that were infused essential oils to give a calming effect while they were played with. Multipet launched their line of Aromadog soft squeak toys which releases a calming blend of lavender essential oils as they are played with. At the show they had a giant one out front which caught my attention as did the calming scent. PetSafe also had two different food dispensing and calming toys. They took two of their customer favorite Busy Buddy toys – Squirrel Dude and Barnacle – and infused them with chamomile to help with pet anxiety.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Calming Products - PetSafe Calming Toys

Aromatherapy is definitely a growing part of the pet industry. 21st Century Animal HealthCare launched a new line called Calm Paws to make “the cone” a less stressful experience for all parties involved. The line features a cone with a special pocket for gel patches infused with calming essential oils. Calm Paws also offers a calming disk and collar that are also infused with the essential oils, but allow you to utilize your existing cone or inflatable collar.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Calming Products - Calm Paws

I also had the pleasure of chatting with the woman behind Earth Heart, Inc. Earth Heart features several products that can help soothe common pet ailments naturally. Canine Calm is the flagship product, which can help reduce pet anxiety again through the benefits of essential oils. It is available as a topical spray and brand new wipes!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Calming Products - Earth Heart Canine Calm

Pet Tech

The Pet Tech category is a definitely still a growing trend. However, I have seen numerous companies go out of business or close up shop because they weren’t quite getting it right. It seems especially challenging in the smart collar category where companies like Voyce are no longer.

Second to smart collars are smart feeders. PetNet jumped into the competition a few years back with their SmartFeeder and newer SmartBowl which connect to an app on your smart phone and help fight pet obesity. This year PetSafe also launched their own smart automatic feeder. Stay tuned as I’ll be reviewing the PetNet SmartFeeder within the next month!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Pet Tech - Bissell BarkBath

I have to say that Bissell stepped up with probably the most innovative pet tech item at the show this year. BarkBath is a portable dog grooming system, which is based on the same design as the SpotBot. In fact, if you already have a SpotBot you can just buy an attachment for it! I tried to stump them with tons of questions about the design and they truly seemed to think through everything, but I won’t know for sure how I like it until I can give it a try with Ralph and Luna.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Pet Tech - Bissell BarkBath

Fun Toys

Sometimes I get super jealous of how cute dog toys are and steal them to put on my desk. They are way too pretty to be destuffed after all! This year I had a few favorites, but P.L.A.Y. had to bring home the prize with their adorable food related toys. Can we talk about how cute that sushi is?

Top Pet Industry Trends for 2017 from the Global Pet Expo - Fun Dog Toys - P.L.A.Y. Food and Sushi

Petmate Heggies also made a comeback. This year with a little fall feel and I just loved it. That one in the back is a hedgehog dressed as a corn after all.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Fun Dog Toys - Petmate Autumn Heggies

Later this year GoDog Toys will be coming out with Sugar Skull toys. I’ve always been obsessed with these and am shocked no one came up with the idea sooner!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Fun Dog Toys - GoDog Sugar Skulls

Tried & True Treats

Food and treats still make up the majority of sales in the pet industry. After all your pets will always have to eat, right? Luckily for us pet parents, companies are still pushing the limits to make edible products better and cooler than ever.

Our friends at The Honest Kitchen launched Single Serve Cups of their dehydrated food, which remind me a lot of to-go oatmeal. They seem perfect for road trips or even car camping.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Treats & Food - The Honest Kitchen To Go Food

Full Moon is at it again with new training treats! We are working on a review of these tasty morsels, so more to come on them.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Treats & Food - Full Moon Training Treats

Beer and wine for dogs? Crazy, right? Not according to the Pet Winery who offers Bark Beer and Dög Pérignon in their fully stocked Dog Bar.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Treats & Food - Dog Wine & Beer

My one cat related shout out has to go to Cat Sushi. I just loved the branding of this product and hope it is just as tasty for our kitty friends. I’m still waiting for them to make Dog Sushi, but at least we have those cute toys from P.L.A.Y. for now.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Treats & Food - Cat Sushi

Pets & Luxury

Perhaps its that people view pets more and more as part of the family and our willingness to splurge has increased, but I saw more luxury pet products this year than any time in the past. Though we love a good bargain here, we aren’t opposed to spending a little more if the quality and product is worth it. Personally I love pet products that have a purpose and still help decorate a home or at least aren’t an eye sore.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Pets & Luxury - Designer Food Bowls

Tall Tails is one of my favorite brands and I was super impressed with their new additions this year. On top of multiple new dog toys, they added new Designer Wooden Bowls and Braided Collars and Leashes. Both are visually beautiful and made with high quality materials. I’d be happy to have either of these in my home.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Pets & Luxury - Designer Dog Collars

Angel Pet Supplies is another brand to look for when you are ready to splurge on a quality made and beautiful dog collar. I just wish they made these collars a little bit smaller, so I could get one for Ralph or Luna!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Pets & Luxury - Designer Dog Collars

Our go to dog food bowls come from Loving Pets, but they just released a new line that may make me reevaluate the ones we are using and go buy a few new ones. The “Le Bol” line are supposed to remind you of French cookware and are made of extremely durable, stainless steel. Plus, look at those beautiful bright colors!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Pets & Luxury - Designer Food Bowls

If you are really looking to splurge and unite your home decorating with your dog’s crate or bed, then you might want to check out Sauder Pet. But, be careful you might not be able to tell yourself no!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Pets & Luxury - Pet Furniture

Beautiful dog beds also dotted the rows of the Global Pet Expo this year for much of the same reason. I loved these from PM&J – Kenwood & Co.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Pets & Luxury - Designer Dog Beds

Even poop bags are getting a designer upgrade. Metro Paws Poopy Packs feature numerous attractive designs in the color scheme of your choosing!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Pets & Luxury - Designer Poop Bags

Stimulation and Interactive Feeders

Any pet parent who has a food hound or a pet that suffers from separation anxiety certainly knows the importance of mental stimulation for your dog as well as the blessings that are interactive feeders. I was happy to see that more innovation is still coming out in this category!

Planet Dog Links may look a lot like small animal tubing, but it is actually a fun interactive feeder. You can change the shape if you have more than one and link a few sets together. Then fill it up with a few treats or kibble and your dog will play with it until they get everything out the small holes.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Stimulation & Interactive Feeders - Planet Dog Links

West Paw Design actually won Best in Show under the Dog Category with their new interactive treat toy. The Quizl can be stuffed with a bully stick, peanut butter, kibble, and more. The best part is that it will extend the time it takes your dog to chew up the bully stick!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Stimulation & Interactive Feeders - West Paw Design Quizl

Though this product has been around for a while, Petmate made some improvements to their Diggin’ Diner. I can’t believe I have never had one of these for Luna who LOVES to dig and also could use some help with slowing down when she eats.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Stimulation & Interactive Feeders - Diggin' Diner

The Klimb is a bit different as it isn’t related to eating, but it is still a great tool for stimulation and training. It provides a home base that dogs will understand is just for them. You can build training routines and even exercises around it. They actually have kits available with tons of ideas for what to do!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Stimulation & Interactive Feeders - The Klimb

Listening to Millennial Pet Parents

Some other major trends included focusing more on millennial pet parents. I don’t know how many times I heard the word “Millennial” while I was at the Global Pet Expo. Since last year, millennials now own the most pets for a generation, surpassing Baby Boomers who held the title previously. It’s interesting to see how some companies are paying attention and changing their marketing strategy or improving their products. As a millennial myself, it is also interesting to see those that haven’t quite gotten the message yet.

Cooling Products

Cooling products also made a big impression at this year’s show, but I somehow forgot to take a photo of any of them! From cooling pads, cool or breathable pet clothing, and hydration it is clear that pets are family. Thanks to Synergy Labs (maker of pet grooming products) for clearly stating the theme of the entire show!

Top Pet Industry Trends for 2017 from the Global Pet Expo - They're more than just pets

Personal Favorites

Our friends at Sleepypod launched a big new product this year, the Clickit Terrain dog harness. However, I was almost more impressed with the tiny innovation they added based on customer feedback. The S-Clip allows you to lock your seatbelt in the right place each time you need to strap your dog into the car. It didn’t take much, but it definitely makes the process of loading your dog into the care a whole lot easier!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Sleepypod S-Clip

Simple Solution’s Orange Oxy Charged Stain & Odor Remover is by no means a newcomer this year, but it is a life saver. A few months back, Ralph became so sick he was making messes all over the carpet in our apartment. It was stressful because my poor baby wasn’t feeling well, but oh wow did it also smell! I got up as much as I could by hand, then saturated the carpet with this godsend. Not only when I came back a few minutes later was the stain no longer visible, but the smell had been replaced with the scent of oranges.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Simple Solution Stain & Odor Remover

Kurgo was probably one of the first brands that I really became familiar with after I adopted Luna. I still have and regularly use my very first Kurgo car backseat cover, so I love seeing what they come up with each year. The Baxter Dog Backpack (in red below) and the Heather Half Dog Hammock both made quite an impression!

Top Pet Industry Trends for 2017 from the Global Pet Expo - Kurgo Dog Backpacks

Another one of my all time favorite brands has to be Dog Is Good. There really isn’t another brand that can compete on Dog Mom (and Dad) pride. Their new addition of a “Dog Hair Don’t Care” t-shirt was perfect. I hope I can add one to my t-shirt collection soon.

Top Pet Industry Trends for 2017 from the Global Pet Expo - Dog Is Good - Dog Hair Don't Care Shirt

Tell Us! What 2017 Pet Industry Trend are you most excited about?

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Top Pet Industry Trends for 2017 from the Global Pet Expo

Disclaimer: I received no compensation or additional benefits for mentioning the products in this post. The opinions and ideas in this post are my own and are uninfluenced by any other person or business.

Jessica Shipman

Jessica Shipman

Jessica Shipman is a bargain hunter, food lover, and software engineer figuring out how to be a pet parent for the first time. Jessica has been a long time lover of all animals (especially llamas and manatees) and is happy that she can finally combine that love with technology.
Jessica Shipman

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  • Amanda Yantos

    Wow, so many cool things! I’m a sucker for toys because McKenzie Rae and Wynston love them, and they rarely end up de-stuffed. I really like the food ones! The Wagalongs are amazing, and those My Little Pony costumes are pure gold. The Bissel BarkBath is genius and those Cat Sushi treats would probably be a big hit in my house. Those bowls from Loving Pets are super cute. And I would love those Planet Dog Links for Khloee!

  • (Miss) Edie the Pug

    I’m always on the lookout for new and exciting products in the “pet world”! I have an auto feeder for one of my cats that I just love and am looking forward to new innovations and updated versions. The calming toys are interesting and I see them becoming popular. And of course, what pet parent wouldn’t want t-shirts!

  • This is a great re-cap of Global. I haven’t been lucky enough to attend, but some day I will make it there! It sounds like a great learning and networking opportunity.

    • beaglesbargains

      It is a great event. I highly recommend it!

  • Kitty Cat Chronicles

    Wow, lots of awesome products! I would have loved to go to Global. Maybe next year! That portable dog grooming system is interesting… and kind of weird! lol! I’m with you on the toys though… too cute to tear up!

    • beaglesbargains

      Definitely weird, but I can see how it would be useful. I wonder how my dogs would react to it.

  • OMG so much great stuff! I love the creativity of some of these brands! BarkBrew? Love it! And those dog beds that look like furniture may be a must get for our own home!!! I have to get to this show sometime soon!

    • beaglesbargains

      Definitely! It’s exhausting, but worth it!

  • Nichole

    Thanks for sharing so many amazing products! Sophie is going to be psyched that Hedgies are making a comeback – she LOVES her Hedgies!

    • beaglesbargains

      Heggies certainly are the best!

  • What a great summary of product offerings, it’s really helpful for people like me would couldn’t get there this year. I love all the calming products, there are so many pets with anxiety issues, it’s so helpful to have more options. Thanks for sharing!
    Love & Biscuits,
    Dogs Luv Us and We Luv Them

  • sherri

    Wow. Great round up. I MUST have that Pendleton dog sweater … Chilly Dogs are $5 (in Canada, anyway) so it’s in the zone for my Victor to own. (He loves looking dapper). I must also have that portable dog bath – might be a travelling essential especially for a terrier who love to roll in poop.

    • beaglesbargains

      If you get it, send photos!!

  • Connie KittyBlog

    and here I was thinking I saw everything 🙂 Nice to see the expo trough someone else’s eyes

  • Lorie Ham

    Wow a lot of cool stuff out there. My favorite was the emoji ones–so cute! I think the pet cooling ideas were really good too-we live in an area that gets really hot in the summer so that would be great. If I had the money, there were a bunch of things you mentioned I’d love to get!

  • There are a lot of cool things coming on to the market for pets. Sleepypod is a favourite of ours and we are glad it is not all cheap as chips ‘made in Chine’ stuff but that there are companies making a real investment in pets.

  • Kamira G.

    Wow. There are so many trends in 2017. I find the trends of tech and calming toys very indicative of the age we live in. We are stressed to the max with trying to do so much in a days work. Technology has allowed so much access to so much we get stressed out…even our pets. It’s nice to see companies have though about alleviating stress in pets too. Great post.

  • Pip

    I have an anxious dog so I’m interested in the calming products. Love the idea of the aromatherapy infused toys! Also, love that more cooling products are coming on the market. And finally, we just tried Full Moon’s new training treats and Ruby loves them!

  • I love the use of essential oils and natural products in so many of the pet items coming out! I too have a nervous / anxious dog. Very interested in the vest too!
    So many awesome things! I wish I could have been a fly on the wall even!

    • beaglesbargains

      Me too! I think it’s a great trend for the industry.

  • Wow, so many great products! I’d love to have a “Dude” sweater for Theo. Those hedgies are so cute, I want them for myself! My dogs are mostly interested in treats, I am excited by things like collars, bowls and we all love well made dog toys!

    • beaglesbargains

      I know! It’s on my wish list for Ralph too. I just wish it wasn’t so pricey!

  • Tonya Wilhelm

    Great stuff! I love that there are more calming options for pets. I would however, always be careful with essential oils, particularly if chewing. Healthy treats are always a win in my book!

    • beaglesbargains

      That’s a great point. I don’t think the products leak the oils, but that is a good question to ask!

  • Tenacious Little Terrier

    So many amazing products and I want them all! That sweater is really cute and Mr. N would make a perfect little My Pony, yes?

    • beaglesbargains

      I think yes!

  • Sarcastic Dog

    TAKE ME WITH YOU NEXT YEAR!! Global Pet Expo is definitely on my bucket list! If I had to pick just one of the awesome products you shared it would probably be the Calm Paws disk and collar with the essential oils for Simon and Piper, who both have some anxiety issues. That Bissell Bark Bath looks pretty great too! P.S. Not kidding even a little about taking me with you 😉

    • beaglesbargains

      You should definitely come! It’s so much fun. Very tiring, but fun!

  • Malaika Fernandes

    I enjoyed reading your post felt like i was almost there. My personal favourite product that i learnt about through your post is the Calm Paws alternative to the ecollar the design is spectacular and that Tshirt is to die for. What fun still to attend a pet trade expo i hope it happens soon in my city

  • sandy weinstein

    these are some wonderful products. i would have liked to know if they had any boots for elderly dogs that slip on hardwood floors. i have seen lots but none work very well. i think the people at the local pet food store go to this every yr.

    • beaglesbargains

      I didn’t see anything like that unfortunately. Have you tried Dr. Buzby’s ToeGrips?

      • sandy weinstein

        i have some but have not tried to use them as yet. with her dementia, bad back and terminal cancer, blind, deaf, she is rather touchy on things now.

  • Linda Szymoniak

    So many great products. I’ve used the Canine Calm with my dogs and it really helped. I know my oldest would love the My Little Pony costumes (if they would be small enough for her cats). Oh, and the Bissell Bark Bath looks amazing. I’m still shocked that my husband was actually willing to PAY for one. We got in on the first stage of the discounts and should get our unit next month. I’m curious and excited to see how my dogs react. Bissell makes such great products I’m sure the Bark Bath will be great, too!

    • beaglesbargains

      Oh! Let us know how is works for you. My main concern is the sound, but I definitely think it’s worth a try!

  • Carolyn

    Weren’t the dog wine people just on Shark Tank a couple weeks ago?

    I think the My Little Pony costumes are adorable. It is hard to justify spending $ on a new costume though when my dog already has several. Maybe #nextdog will get one. Or I will find one on clearance.

    And Wagalongs….

    • beaglesbargains

      They were! I haven’t seen that episode yet though. Keep an eye out for clearance for sure!

  • Crissie Woolard

    I think my favorite is the Clickit Terrain dog harness with the S clip. I would love to be able to use this for my dog

  • Jerry Marquardt

    I thought that I seen someone like this a week or so ago on The Shark Tank program. This would be so nice.

  • LAMusing

    Wow – I’d love to go to a pet Expo!! Love that Pendleton sweater

  • rajee

    I love to go there so cute

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